About Faller:
Markets & Industries

Markets & Industries

The future of the pharmaceutical industry looks promising. Scientific and technological breakthroughs, socio-economic change as well as the  improved access of the world population to medicines associated with the liberalization of world trade, will all determine the fate of the industry in the coming decades. Whoever now thinks that the fate of the pharmaceutical industry is sealed is grossly mistaken. The legal requirements are varied, ranging from stronger price regulations to stringent country-specific safety certifications. In particular, serialization will advance the pharmaceutical market in the coming years. At Faller, we are aware of your challenges.

Dental Care

The Dental Care area, as a subsection within the medical technology sector, is an important market. There are indeed positive business expectations with stable growth rates due to a steadily growing demand for dental products and related services. Nevertheless, or maybe even therefore, manufacturers see themselves faced with increasing competition and price pressure in this area. In addition, compliance with complex regulatory requirements comes into play in many instances.

The packaging also has to meet this high diversity of innovative products, such as diagnostic equipment and products, dental pharmaceuticals, dental materials, dental instruments and auxiliary materials or dental implants. Apart from the aspect of developing tailor-made solutions for different requirements, services also play an essential role around the handling of the components such as, for example, their packaging or labelling. Find out more here...


Research-based pharmaceutical companies are making an important contribution to society by investigating active ingredients for previously incurable diseases.

The expense for the marketability of a new product is considerable: clinical studies must prove their  efficacy, safety from falsification must be guaranteed to protect the patient,  the supply of medicines must be fully ensured and the requirements of AMNOG must be met. The secondary packaging of the product in this case plays a crucial role, as it protects the product from contamination and tampering by third parties and simultaneously provides the initial important information regarding the  active ingredients, dosage and recommendation for administration.

OTC - Over the Counter

OTC products are available without a prescription at the pharmacy and are therefore subject to intense competition.

The packaging of an OTC product is the most important distinguishing feature differentiating it from competing products. This allows for the exertion of  positive influence on consumer choice, not only through design and patient convenience, but also by increasing confidence, in authenticity through integrated safety features.


The generic-market is predicted to grow by 9% annully until 2017. Challenges arise from parallel imports from dumping markets and price regulations from the governments.

Although a large number of patents expire annually thus paving the way for copycat products, many generic manufacturers face the substantial challenge of bringing their products to market quickly, safely and inexpensively. The complex task of packaging suppliers, in this case, is to demonstrate the product-side and process-side savings, for example, by material and colour harmonization or Supply Chain Solutions, all the time making sure not to neglect  market-driven design.


Healthcare steht als Oberbegriff für alle Sparten, die sich mit dem Thema Gesundheit befassen und auch außerhalb der Apotheke vertrieben werden können.

Zu den rezeptfreien Medikamenten zählen unter anderem Nahrungsergänzungsmittel, Medizinprodukte, Biotech-Produkte, Chemie-Erzeugnisse und Personal-Care-Produkte. So unterschiedlich die Produkte auch sind, die Herausforderungen im Verpackungsbereich bezüglich Kennzeichnung, Sicherheit und Beständigkeit sind branchenübergreifend. Branchenspezifisch sind jedoch die Anforderungen an Materialien und Design, um sich am Point of Sale vom Wettbewerb abzuheben.


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